Postgraduate and Research Student Association (PARSA) is a student representational body at the The Australian National University (ANU). PARSA briefed me to market the events taking place within the Australian National University primarily through social media, and secondarily on the campus as well.
I was briefed to develop the artwork first for each event, and then translate that artwork along with the whole theme to various other deliverables i.e. Facebook Cover, Facebook/Instagram Posts, Website Banner & A3 Posters etc.
Art Direction, Branding, Social Media Marketing, Illustration, Logo Development
ANU Tomorrow is PARSA's annual flagship event, which invites renowned researchers and achievers within ANU to present on their research topics. It aims to enlighten the ANU students about the research taking place within this globally renowned university.
ANU Tomorrow was introduced in 2015, and I was briefed to establish the visual identity of the event. The brief was to use a visual theme that depicts the future, and show the speakers in a dramatic movie-like manner. ANU Tomorrow's logo was initially developed, leading to the development of all social media marketing deliverables as well as a poster.
Mental Health & Wellness week spanned over 5 days of fun activities catering to individual human senses represented by different colors. PARSA wanted to give out a positive, fun and vibrant vibe of the event to all the students and faculty members looking forward to refresh their minds.
PARSA Annual Ball is one elegant event that everyone at ANU looks forward to. PARSA needed an equally elegant artwork to market their Ball event. The marketing strategy was designed in such a way that firstly the teasers were released in form of Facbeook/Instagram posts as well as Posters on campus. After the buzz was created, the theme and details of the PARSA Ball were disclosed in Revealers.
PARSA under the flag of Global Cafe, organizes monthly events in association with each country's student representational body at the Australian National University. These Global Cafe events aim to promote the culture, diversity and harmony among the student and student bodies at ANU.
I was tasked to develop artwork for these Global Cafe events. These artworks were used to market the events on social media, and posters were developed to market on campus.